Before you enter this program you should prepare your site. Perhaps, it requires only a few final touches which will make your registration problem-free and profitable in the future. You already know what Google doesn't like. Are there any other preferences? Preferred content? The answer is "generally No" . You can submit a page that doesn't violates the Google AdSense policies . „...generally No." – I think I will have to explain that a bit. Your website is supposed to bring some profits, so you'd better think hard of a topic or a subject matter that might generate a lot of traffic due to its popularity and public interest.

Remember!

means

and

which results in

Your credibility plays an important role in the website traffic. This is why people very often come back to your pages or add them to their favorites. It's like "sale". It is much easier to sell another product to you happy regular customer than finding a new customer. For your site to be credible you have to write about things that you know something about. Your site should look like a source of information, a resource, because this is what people look for on the Internet. Reliable information.
Think how you can encourage your visitors to frequent visiting your site (newsletter with interesting facts, downloadable files, free E-books). Remember that you're not alone. Try to find some links to interesting pages. And yet better, try to exchange links with interesting websites – you profit twofold: 1) higher listings in search engines 2) more interesting content, better credibility

Avoid any type of aggressive adverts, pop-ups, etc. This puts people off. Try to make your page clear and pleasant to eyes as well as user friendly. Keep in mind that stuffing the page with a lot of images and graphics will not necessary make it attractive.

These are just some general principles and most of them are probably obvious to you. But think for a minute from the point of view of your page user and evaluate the credibility of your page, its layout, attractiveness, how interesting and friendly it is. If you're happy, the success is just a few steps away.

It's high time to find a good spot for your Google ads. What are the sizes and ad forms available? I write about it in chapter 5 (Context Advertising) in much greater details.

Before you place any ad on your pages, you still have another task ahead of you. You have to play with the code of your page. For those familiar with the HTML , this should not constitute a major problem. This type of knowledge is necessary here however. After all you will have to paste the ad code.

But let's go back for a minute to the definition of context advertising. Context is a dependency between one fragment of a text/utterance and another one (following or preceding). Your ads should fit into the context of your page. I think you know how robots read pages, so you should also know how you should modify the HTML code. Your goal is to modify your pages in such a way so that you can receive ads with a desirable content. You may still have so doubts about whether this type of activity makes any sense at all. An ad is and ad. If it is there - then it's OK. Your visitors may click the link and make you richer. You're right, but it's essential how much you earn!

You must know that your earnings depend not only on the number of clicks but also on the rate that you are receiving. An "A" company can pay you more than a "B" company. It means that your earnings may be different. It also depends on the popularity of the keywords the ad is run on.