Google AdSense is a partnership program for website owners and webmasters referred to as „publishers" by Google. The participants of this program have adverts displayed on their site, which, if clicked, will benefit them financially. AdSense is based on the CPC (Cost Per Click – which means that an advertiser will pay a fixed rate if the ad leading to his page has been clicked on by a visitor to the page of an AdSense participant site owner). Remember that Google pays only when a visitor has clicked on the ad on your pages. Some people mistakenly think that they will benefit just from having some ads on their website. Unfortunately, it is not so. There are advertising campaigns that will do that, but most of the income comes from those clicks. The level of your income thus is strictly connected with the website traffic. Popular websites may generate a lot of traffic and a lot of money, which can provide their owners with a very comfortable living.

Any person of age, who is a website owner, may join the program. Google editors will complete a verification process before your account is activated. I will give you some guidelines concerning what is not tolerated and disapproved by Google:

The page mustn't contain:

 Excessive vulgarisms

 Information about hacking and cracking

 drug-related information

 Pornography and adult content

 gambling

 any content promoting illegal activities

 Excessive advertising (a banner farm)

 Pop-up windows that render navigation impossible, obscure Google ads, and change visitors’ settings.

 Misleading or fraudulent contents of the page, or its construction, which is to improve the page's PageRank

 In terms of functionality

 The page should not have broken links. It must be working and easily navigable.

If your pages meet these standards, you will be able to join this program. From my own experience I may add that websites with very poor design or having no content (just graphics or forms) are also rejected.

It is extremely important to know the terms and conditions of your partnership. They are regulated by the document:

Google AdSense ^TM Online Standard Terms and Conditions.
It can be found on the following page:

https://www.google.com/adsense/localized-terms.

You also have to know the rules known as the Google AdSense Program Policies. The original document is available at https://www.google.com/adsense/policies. You should read it very carefully.

The most important things.

"...Pages should not have any incentives for users to click on the ads. No encouraging to visit advertisers' pages or emphasizing the ads . These activities are prohibited, which is a protection for the advertisers against running up their costs. For example, the page can not contain phrases like "click here", "make a donation", "visit this site", or others written in such a way to match any ad..."

Remember that the software used by Google can detect these types of practices. If that happens, your account will be closed and you will lose your chance to earn money!

„...In order to avoid any copyright problems, the website publishers can't display the ads on pages containing mp3's , movies, forums, and pictures..."

Remember! Follow the rules and be honest. If you want to make money in the Google AdSense program, your honesty will reward you. The violation of these rules will always end in the same way. You'll get kicked out of the program! You have a good chance of earning a decent income; so don't waste it at the very beginning!